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Print represents the tangible, tactile collateral produced to enable the
distribution of materials that communicate to your customers the value of
the services and products your brand has to offer. This covers a wide spectrum
of applications, from stationery to brochures, to ads, book and CD covers,
to
videos and
posters—anything that can have cyan, magenta, yellow and black (and
more) dots of ink meticulously placed all over it through the ancient art
of offset lithography.
But the best thing about print is, it can stay on a desk, or in a drawer,
communicating your brand, long after websites go dark.
Long before Mel Gibson's The Passion of the Christ, there was The JESUS Film. It is the most-watched film in the history of the world. Over 4 billion have seen it! It has been translated into over 700 languages and shown in over 230 countries. This particular version, produced by The JESUS Video Project, a ministry of Campus Crusade for Christ, is meant to be distributed in the U.S. for free through mass mailings with the goal of having a video in every single household in the U.S. Not only is that a massive amount of exposure, more importantly, the greatest story ever told, is being told.
After many different explorations of various solutions, the author had a certain image in mind for the cover of his book and the publisher had another. A compromise of sorts was worked out in that we ended up blending a pleasant abstract, with a warm, feel-good palette, which conveyed a sense of comfort and security, while still giving the subject matter the gravity that it deserved. The premise of the book, written by a Christian psychologist, was that Christians should not be so quick to run to "professional" help but rather seek the safety of "The Safest Place On Earth," that is, the local church body.
Whitestone Design Werks was chosen to create a commemorative poster for the 2004 Hayden Chamber of Commerce Air Show. The illustration was based on an F-14a Tomcat streaking across the skies over the Rathdrum Prairie to show that this was more than just a collection of cropdusters doing lazy figure-eights. The design incorporated a bold, straight-forward type treatment with the suggestion of the lightning bolt through the center evoking the thundering power of these marvelous flying machines.
Produced for Red Lion and WestCoast Hotels, this is an application for membership in their frequent guest program, GuestAwards. Incorporating the GuestAwards identity and keeping a family consistency with other GuestAwards collateral, the goal was to communicate the benefits of being a GuestAwards member and providing a self-mailing form to be filled out and sent in. A perforated temporary membership card is provided until the actual cards are mailed to the new member. This application is displayed in all of their hotel lobbies in plexiglass holders.
TicketsWest is the ticketing arm of WestCoast Entertainment, a division
of WestCoast Hospitality Corp. in Spokane, Washington. They provide ticketing
for events ranging across 15 western states and British Columbia. TicketsWest
needed a brochure to send out to arena and event managers responsible for
choosing
the ticket distribution methods of their particular events. It needed to
provide the basic information about what TicketsWest offers that is unique
from any
of
their competitors, namely, friendly service and get them to request a meeting
to get more information.
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This catalog was produced for the JESUS Video Project in San Bernardino,
California. It was sent in bulk to participating churches and those that
had become
part of the effort to distribute a copy of the JESUS Video to every household
in the U.S. It
contained information of not only how to order the video but multiple copies
of the video to distribute to as many people as possible.
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Larger Version
Wishing Star
grants wishes to local children in the Eastern Washington and Idaho area
with life-threatening illnesses between the ages of 3 and 21. Wishing Star
approached WDW to design a cover for the program/catalog
of their annual Black Tie Art Auction event. Being a pro-bono job with a
very limited
printing
budget and a deadline of less than a week, they were not expecting
much. However, this
was
for
a black tie
affair and we felt that it in
order to take full advantage of this fund-raising opportunity, it had to
look the part so the extra effort was put in to create a piece they could
be proud of. We're pleased to say the event and the catalog were a hit.
View
Larger Version
Every year KMC produces an annual report that it mails out to Kootenai County
residents. Now we don't normally prefer to work this way, but sometimes it
is necessary to produce work on impossibly short deadlines as was the case
with this project. The original designer was unable to produce a satisfactorily
working design with three days left before it had to be delivered to the
printer. KMC enquired if we would be able to produce a completely new layout
design and production-ready files in that timeframe. We said yes, and you're
looking at the result. Delivered. On time.
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Larger Version
Whitestone Design Werks had the honor of designing the program and collateral
for a special luncheon hosted by Campus Crusade for Christ and JESUS Video
Project in the White House and attended
by President George W. Bush with
Chuck Colson as the keynote speaker. A relatively simple two-color solution
incorporating a striking contrast of black and silver metallic ink on bright
red stock produced an elegantly dramatic design.
View
Larger Version
Red Lion Hotel Canyon Springs in Twin Falls, Idaho needed their new restaurant
logo applied to their menu covers. This simple, down-to-earth solution fulfilled
their need keeping with an old-west feel but couched in a contemporary layout.
View
Larger Version
A less-than-stellar year for Medinex Systems created a challenge in designing the 2000 annual report so that shareholders would not perceive that too much was spent on superflous design and printing charges. Even though we were limited to one-color for the cover and inside six pages, the end result was designed to look like we always wanted one-color from the beginning and not a forced issue.
This was a new design for a 10th anniversary edition reprint of a classic best-seller, Too Busy Not To Pray, by Bill Hybels. The title itself suggests the imagery of our frenetic, hyper-fast paced lives and how we get so busy doing so many important things, we forget the most important thing to help us handle the hectic pace of our lives. The trick was to balance that energy with a composed, peaceful layout that also carried the feeling of a classic. Originally designed for David Riley+Associates, we still see it on the shelves and catalogs of Christian bookstores.
TicketsWest needed an ad for placement in trade publications for the event venue management market. A rather narrow focus as these are the individuals who would choose the ticketing system a particular events facility may use. So, the job of the ad was not to sell tickets but to sell the product that sells the tickets in addition to building the brand image in markets that they have not even entered into yet. TicketsWest has grown into the third largest ticketing agency in the U.S. and is gearing up to give competitors like Ticket Master a true run for their money.
The target
audience of this Bible was a youthful, 14-20 crowd, so it had to have a somewhat
dynamic feel while retaining the dignity and respect the book deserves. Our
solution
was a muted, earthy palette used with a vibrant, radiating wave background.
While sold in normal retail bookstores, the smaller, New Testament was also
given away at all of the Harvest Crusade events with Greg Laurie which have
drawn
huge
crowds
across the country, especially in southern California. Every year they fill
Angel Stadium for 3-4 nights as well as several other events
at various locations through the year.
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Larger Version
WestCoast and Red Lion Hotels needed a branded card for their frequent guest
program, GuestAwards. Comprised of three levels, "Guest," "Gold," and "Platinum,"
they needed a specific card for each level. The final design also played upon
the "arrow" imagery in the logo to incorporate a directional reader indicator
so the cards could also be used for keyed entry to hotel rooms.
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Larger Version
One of the most important components of your identity system is your stationery
package. This page showcases a variety of applications of
identities created by Whitestone Design Werks to stationery systems.
View
Larger Versions 1 | 2 | 3 | 4 | 5
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